How do you evolve the voice of a large Group while making it ever more faithful to its values? This was the question we started from in redefining the way the company speaks to its people: a voice capable of holding together the complexity of the organisation and the concreteness of those who work there every day.

Together with the HERA team that has run the magazine for years, we defined the scope of our work: where to support them, what to change. Every issue is the result of a dialogue between BEA and the client. The outcome is a magazine that turns news, projects and people into stories worth reading, where strategy, territory and community come together. A recognisable, innovative and welcoming identity that speaks to those who have known HERA for twenty years and to those who joined a few weeks ago.