Generali Group needed to give shape to an editorial space devoted to the major themes and trends of the present – Health, Financial Education and Sustainability – through long-form pieces able to combine depth, authority and narrative breadth. The challenge was twofold: to build an authoritative, consistent voice at global level and, at the same time, to make it relevant across the hubs of dozens of countries between Europe and South-East Asia, without flattening the specificities of each context.

In partnership with Accenture, we designed an editorial system built on a master: for each theme, a reference long-form piece with structure, sources and tone defined centrally. From this master come the local versions, in which data, examples and cultural references are adapted to each national context while the narrative architecture remains intact. The result is a content ecosystem that brings together a single perspective and many local voices: One global perspective. Many local nuances.