Gruppo Teddy wanted to establish itself as an Italian brand on the world stage, far from the classic dynamics of fashion, giving greater value to the founder’s Dream. To do so, however, it lacked the right tools: a website capable of holding together the different souls of the Group and its Brands, a proprietary space in which to tell its story and speak directly to its audience, and lively social channels with a visual identity in need of renewal.

After workshops with the client and a narrative benchmarking exercise, we built the Group’s strategy around the new positioning, Dress to Belong. From there we designed the new website from scratch along with a weekly editorial hub, launched the Together newsletter and reactivated the entire social ecosystem with a new visual identity, dedicated formats and photo shoots, while supporting three managers as LinkedIn Ambassadors to give the brand greater visibility through their voices.