Enhance the power of the brand to facilitate the present and future growth of individual practices by building a visible and actionable brand architecture in terms of business proposals.

The brand architecture study opened the door to the total regeneration of the visual and verbal identity and its applications, starting with the re-design of the website and social profiles. Moving on to the packaging of the decks of all practices, company profiles, stationery and iconography of all physical and digital touchpoints. A new tagline acts as a conceptual thread throughout the project: "Unlocking Human Impact" is the title of the manifesto that opens the door to a new concept of value generation and meaning attribution in an ever-changing world of work.