Already a point of reference for its B2B audience (from luxury hospitality to major fitness centres), Technogym’s magazine held a wealth of data and scientific research that struggled to come to the surface. It needed a visual identity worthy of the brand’s excellence: a design capable of making complexity immediate and engaging, turning the publication into an authoritative tool to be read and collected.

We created a series of signature illustrated infographics: premium inserts designed to be pulled out and kept as posters. Each issue explores a key theme - from the Olympics to strength to longevity - translating certified scientific data into visual language. What began as a special insert has grown into an ongoing collection that for two years has been reinforcing the brand’s positioning of excellence, successfully extending into short videos for LinkedIn and for the channels of President Nerio Alessandri.