
Puzzle
With the 2026 Winter Olympics, the series reached its symbolic milestone. Intesa Sanpaolo asked for a volume worthy of the moment: a gift for its most exclusive clients capable of linking Cortina's history to the Olympic event without slipping into celebration for its own sake, and of bringing a four-year journey to its ideal conclusion while confirming its identity. It had to combine aesthetic and production refinement, consistency with the previous editions and a narrative capable of living on well beyond the event.
Solution
The Time of the Olympics builds the fourth volume around the Olympic event, read as one moment in a longer story: that of Cortina and its sustainable beauty. We preserved the series' narrative framework while renewing its focus, and oversaw the entire production chain – concept, content, art direction, printing – with the object's distinctive elements: paper scented with the Intesa fragrance, a personalised bookmark, premium finishes. A volume that brings the journey to a close.















