Puzzle
By its third edition, the series had an established identity: the challenge was to renew it without diluting it. Intesa Sanpaolo asked for a volume that would remain a prestigious gift for its most exclusive clients and a relationship asset, shifting the focus from the people who live in the Dolomites to what makes them an experience for the senses. The constraint remained twofold: the utmost aesthetic and production refinement on the one hand, narrative consistency and continuity with the series on the other, with the following year's Olympic milestone in sight.
Solution
"A journey through the flavours and scents of the Dolomites" takes the series into sensory and food-and-wine territory, with a narrative that weaves together products, traditions and landscapes. The theme is mirrored in the object itself: paper scented with the Intesa fragrance, a personalised scented bookmark, premium paper weights and typography turn the book into a multisensory experience. We oversaw the entire production chain, from concept to printing, keeping the architecture of the series intact.
















