How to tell the story of financial support for the Church in a more immediate and engaging way, going beyond simple information on the 8xmille tax allocation and the Offerings for the support of priests? The brief was to bring this theme to the 2026 Rimini Meeting with a stand conceived as a narrative, experiential space, able to hold together several levels of storytelling, make the concrete impact of the gesture visible within communities, and welcome the public, volunteers and interviews.

Behind every gesture there is a story. With the concept Experts in humanity, we put a face to support for the Church: people, works and communities who every day turn it into care, welcome and presence. The stand, designed with CBA and built by Prostand, became an open square to walk through, with visual stories, take-away content and a talk area where the voices of the Meeting became interviews and videos, able to live on after the event.